Drinks supplier Diageo has launched a new AI Whisky Selector to help customers discover their favourite Single Malt Scotch whisky. 'What's Your Whisky' uses Artificial Intelligence and Machine Learning to analyse a user's personal flavour preferences and matches them with a Single Malt whisky that the AI thinks they will love. The new digital experience can be accessed via mobile or internet-connected devices and asks consumers eleven questions to understand their individual flavour preferences, such as "how often do you eat bananas?" and "how do you feel about chillies?". 'What's Your Whisky' then analyses the user's preferences for a variety of sweet, fruity, spicy and smoky flavours found in Single Malt whiskies to create their personal "Flavour Print" and recommends a Single Malt whose flavour profile most closely matches the user's. Commenting on the launch, Dr Adeline Koay, principal scientist, research and development for Diageo said: "We are using our extensive consumer knowledge, whisky expertise gathered over hundreds of years and AI technology to help consumers discover, explore and enjoy Scotch in new and exciting ways."

Johnnie Walker owner Diageo has launched a digital experience that uses AI (artificial intelligence) technology to analyse consumers' flavour preferences and match them with their ideal single malt whisky. Diageo's What's Your Whisky? initiative uses AI technology to help consumers find their ideal single malt whisky Available via mobile or any internet-connected device, the What's Your Whisky? digital experience asks users 11 questions to understand what flavours they like. Questions range from'how often do you eat bananas?' to'how do you feel about chillies?'. The programme then uses AI technology and machine learning technologies to assess the user's enjoyment of a range of sweet, fruity, spicy and smoky flavours found in single malts whiskies. The data is then used to create the consumer's personal'flavour print', allowing the technology to then recommend a single malt with a flavour profile that suits the consumer's results.